New Arrivals

Lululemon launches new Chargefeel sneakers

Following the success of its first running shoe, the Blissfeel, launched earlier this year, Lululemon continues its women-first footwear offering with the Chargefeel sneaker, a cross-training sneaker.

In March 2022, Lululemon officially entered the footwear category, offering a head-to-toe solution. For its footwear, it used its 20+ years of experience designing innovative sportswear to create what it called “best-feeling footwear” as it looked to close the gender footwear gap, as most athletic shoes are designed for male feet, and then narrow it down to women.

The sportswear brand focused first on its female customers, making shoes from scratch based on more than a million feet of scanned data and refining them to ensure they were comfortable and supportive during training.

“We intentionally started with women first because we saw an opportunity to address the fact that performance shoes are typically designed for men before they fit women,” Sun Choe, Lululemon’s chief product officer, said in a statement. “That’s not good for us. Women’s innovation is in the DNA of lululemon – and now we’re bringing that same expertise to footwear, with women involved every step of the way.”

Lululemon continues to put women first with new footwear offerings

Lululemon explains that each pair of shoes in its new footwear collection is designed to convey “a feeling. Using premium upper materials, foam compounds, construction methods and colors, the perfect balance of cushioning and support is achieved to ensure a “zero distraction experience” for the The wearer.

While the Blissfeel is designed for running, Lululemon’s newest shoe, the Chargefeel, marks a major development in the sneaker category, a cross-training style designed for people who work out in many different ways but want one shoe for everything.

Lululemon’s research shows that most women participate in more than one sweaty activity per week, and the Chargefeel is designed to support multidirectional movement across multiple activities, whether it’s running, training, HIIT or on the go.

Chargefeel breaks up the typical cross-training structure by directing the bounce and forward motion needed for a running shoe, and then ending with the steady lateral motion of a training shoe. This is all achieved through a dual-density foam layering system that reduces the impact on joints while being flexible enough to run and supple enough to train.

The sneakers are available in low and mid-top versions, priced at 128 lbs/$138 and 138 lbs/$148, respectively, in 14 colors and U.S. sizes 5 to 11. The main difference between these two versions is that the medium Chargefeel shoes feature a mesh sock-style mid-cut collar for enhanced mobility and flexibility.

In addition to the Blissfeel and Chargefeel, Lululemon has also introduced the Restfeel, an elevated slide for post-workouts. Later this year, it will add the Strongfeel, an athletic shoe designed for multidirectional movement with a low-profile, supportive midsole, multidirectional outsole and an upper that locks the foot into place.

Lululemon added, “We always put women first, not women. Footwear is no exception. More than four years of research and development shifted the focus from the shoes to the people who wear them. The result: a women-first footwear collection that feels different.”

Lululemon’s women’s footwear products are available online and in select stores in the UK, US and China.

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