German sporting goods giant Puma has partnered with Tracksmith to create a line of performance apparel and athletic shoes.
The aim of the collaboration is to develop a range of running gear from scratch for the outdoor sports market, from track pants and shorts to shoes and crop tops.
The new capsule collection, called “City of Speed,” is inspired by historical images of athletes in uniform and warming up. Retail prices range from $45 to $190.
Tracksmith founder and CEO Matt Taylor told Footwear News.” This partnership celebrates the impact Speed City has had on our culture on and off the field. Quite frankly, two sports brands working together in this way. Very rare, but we are both inspired by the story and the possibility of presenting it through a unique product and storytelling.”
Puma’s revenue performance in 2021 is very strong, said CEO Bjorn Gulden in a letter to shareholders.” 2021 has been a very successful year for us. Specifically, it was the most successful year in Puma’s history. A good year.”
The company’s sales increased by 32% to €6,805 million and EBITDA rose by 166% to €557 million. Sales increased by 30% compared to the pre-pandemic levels of 2019.