After signing an exclusive agreement with Switzerland’s Akoni Group in December 2021, Valentino is debuting its new eyewear offering designed to reflect the brand’s haute couture craftsmanship.
The Rome-based fashion house signed a 10-year licensing agreement with Akoni Group to design, manufacture and distribute the luxury eyewear collection, with the first three designs already unveiled and named after three numbers from Valentino’s headquarters, paying homage to the brand.
The first luxury collection, launched this month, includes three sunglass styles in 10 colors, while the second collection will launch in October with six additional styles. All sunglasses will feature signature Valentino brand codes, such as studs and chevron, and the colors will “clearly and subtly communicate the brand’s high fashion heritage.”
In a statement, Valentino said creative director Pierpaolo Piccioli envisioned a new approach to luxury eyewear to communicate “the brand’s values and mastery of high fashion” while offering “individuality, personality and self-expression” through the products.
The three new arrivals are. the Valentino VIII, named after its headquarters in Paris’ Place Vendôme, offers a feminine cat-eye shape in a combination of titanium and acetate with Valentino’s 3D stone studs on the top and front of the bridge; the Valentino XVI, named after its Turati office in Milan, is an oversized 80s inspired aviator shape, multi-colored gradient and curved vintage sunglasses accented with 3D stone studs.
The final Valentino XXII, named after Rome’s Piazza Mignanelli, pays homage to Piccioli’s own personal frame and offers a modern interpretation of the vintage Wellington look of the 60s.
Made entirely in Japan, the new Valentino eyewear collection will be available at select Valentino boutiques, Valentino.com and exclusive eyewear retailers worldwide.